Break up with outdated shampoo and conditioner.
Break up with outdated shampoo and conditioner.
Our clinically effective shampoo and conditioner get to the root of your hair concerns—instead of simply smoothing over or disguising damage.
Science-backed for visibly stronger, healthier hair.


Root Purifier Shampoo
New
$44
Deeply cleanses and fortifies without stripping the scalp.
1

Strand Defender Conditioner
New
$44
Strengthens and defends hair from damage.
1
Due
$88

Color and extension safe

Clinically effective

Physician-formulated
The truth? Your scalp and hair strands have different needs.
That’s why our shampoo and conditioner each play a specialized role in balancing the scalp and defending hair from damage.
Shampoo facts:
Over-washing your hair with harsh shampoos strip the scalp, while under-washing and dry shampoo lead to build-up. Both can damage hair by clogging and suffocating the scalp.
The Nutrafol difference:
Our sulfate-free shampoo deeply cleanses and fortifies while being gentle enough for daily use.
The result:
A hydrated, nourished ecosystem for healthy hair.
Conditioner facts:
Hair is not alive. Once hair has left the scalp, it’s no longer a living tissue and therefore cannot be repaired. That’s why it’s important to safeguard your hair from damage—caused by factors like color-treating and wet brushing—before it occurs.
The Nutrafol difference:
Our lightweight, silicone-free conditioner provides multi-layer protection to strengthen hair and defend against damage.
The result:
Hair that remains healthy, strong, and moisturized without being weighed down.
Build your ultimate routine for optimal hair growth and wellness.
New

Build-Up Blocker
Scalp Microbiome Exfoliating Mask
Removes scalp build-up and excess sebum.
New

Stress Reliever
Scalp Microbiome Essence
Soothes scalp dryness and irritation.

Hair Growth Nutraceuticals
The Foundation for Hair Growth
A daily supplement that improves hair growth with visibly more thickness and strength.
Common questions
Harsh chemicals found in common shampoos over-cleanse the scalp microbiome and strip away healthy microbes—which can cause an overproduction of sebum and an imbalanced scalp pH. Root Purifier washes away dirt, excess sebum, and impurities–without stripping the scalp. It optimizes the scalp's natural pH levels and regulates oil production while also hydrating and nourishing for a balanced scalp microbiome.
Our competitors claim to reverse or repair damaged hair, but this is impossible because hair is not a living thing. Strand Defender defends hair and stops damage before it starts. Our science-backed, silicone-free formula uses natural ingredients to provide multi-layer protection so that hair can stay strong, smooth, and healthy.
Yes! Both were formulated to work for all hair types and ethnicities.
Yes, Root Purifier Shampoo and Strand Defender Conditioner are safe and have been tested for color-treated hair.
Your usage will differ based on how often you wash your hair and how long or thick your hair is.
After using Root Purifier Shampoo, your scalp will immediately feel deeply cleansed with a reduction in sebum, nourished, and hydrated. Note that it may take a few washes to balance your scalp’s pH, especially if you have been using a shampoo that strips the hair.
Hair will feel more moisturized, smoother, and easier to manage after one use of Strand Defender Conditioner. Use consistently to protect hair from damage over time.
You do not need to use all 4 formulas together to experience the benefits. Each product has been clinically tested on its own to optimize scalp and hair health.
Root Purifier Shampoo: we recommend this for oily or dry scalps, if you experience sebum build-up, or have dirty hair that lacks volume. Because of its natural ingredients and microbiome-friendly formulation, it does not strip the scalp and is gentle enough for daily use.
Strand Defender Conditioner: we recommend this for damaged hair that lacks elasticity and is more prone to breakage and splitting, making hair appear dry, frizzy, and frayed.
Build-Up Blocker Scalp Mask: we recommend this if you have an oily scalp or regularly use dry shampoo or other styling products. Styling practices, product usage, pollution, and hormone imbalances can cause sebum build-up and clogged pores on the scalp, which can lead to damaged hair.
Stress Reliever Essence: we recommend this if you are experiencing any redness, itchiness, flakiness, or irritation on your scalp.
Build-Up Blocker Exfoliating Mask: Apply to wet or dry hair before shampooing. Leave on for 3-5 minutes, then rinse out with water. We recommend using 1-2 times a week for oily hair, or 2-3 times a week for dry hair.
Root Purifier Shampoo: Massage a dollop into the scalp for 2 minutes, then rinse with water. Repeat as needed. This shampoo can be used as frequently as you wash your hair.
Strand Defender Conditioner: After shampooing, apply a dollop of conditioner from mid-shaft to ends. Leave for at least 2 minutes and rinse.
Stress Reliever Scalp Essence: Using the applicator, apply directly to the scalp in sections. You can target areas of irritation or apply to your entire scalp depending on your specific needs. Once applied, it should dry within 1-2 minutes. We recommend using daily.
